MV Review 3: Gnchu (Lilit Hovhannisyan)

Lilit Hovhannisyan is an Armenian pop singer who came in 4th place on the Armenian version of American Idol (called Hay Superstar).  She is underrated in Armenia, but as an Armenian-American, I enjoy her music very much.  She is notorious for her flashy fashion and changes her wardrobe more  than Cher does during her farewell tours.  Lilit reminds me a lot of Jennifer Lopez.  She resembles her a bit, loves fashion, etc.  Nuff said.  Let's talk about this video.

Here is a link to the music video: https://www.youtube.com/watch?v=YRa_elGcEVo

The video starts out with a shot of what looks like an outhouse.  It's actually where Lilit (the gypsy) sleeps.

So basically, this song/video is about a gypsy woman who falls in love with a gypsy boy/man-thing.  In several of Lilit's music videos, the male lead always looks half Armenia and half something else.  I'm not sure why, considering most male leads in Armenian music videos look EXTREMELY ARMENIAN, but I find it refreshing.  As you can see, she tries to make him want her...it kind of works.  

Look boo, I'm reading this guy's palm. 

If he's jealous of her reading some other guy's palm, I can't imagine how he'd feel about taro cards...but then again, we all have to pay dem bills. 

There were some really gorgeous shots in the Armenian countryside that went well with the gypsy theme. After being in this country for 10 weeks, I can affirm that this was shot in Armenia.

Lilit's dolma-eating entourage

There are later group shots of the gypsy boy with his boys and the gypsy girl with her girls. 

*Nasal Severus Snape voice* Off to score some hot babes.

The fabrics used for these costumes are so on point!

A brotherhood/sisterhood is being emphasized by these gender-based groups.  From what I could tell, there are some strong bromances/sisterhoods in Armenia as it's a big part of culture there.  As you can see, the gypsy clan spans several age brackets.

The cutest tiny human ever!!!

So once again, Lilit is trying to make the gypsy boy want her, and I think he's getting grumpy about it.  I honestly don't see why he wouldn't just go for another pretty gypsy in the group [who is of age].

Those earrings though...

So at this point in the video, we know that Lilit stole the gypsy boy's necklace and he is looking for it.  He starts talking to one of the other girls...

You look a lot like Lilit...and where is my bling?

Cue gorgeous open field scene with glamorous shots of what would normally be unglamorous...laundry!

So basically, I'm going to spoil the end of the video for you. Lilit thinks she lost the gypsy boy's necklace and starts freaking out by the fire.  Turns out, he had it all along because he asked that other gypsy where it went [she ratted out Lilit, oh well].  Lilit starts pelting fruit at him and misses every shot. She ends up hitting him and tending to his "head wound".   

Work on your aim Lilit.

How did you hit him when you missed every shot? How?

Overall, I enjoyed this video, but IMO Lilit doesn't need to wear so much makeup.  The fashion was excellent, the song is fantastic, and the plot wasn't bad either.  The acting needed work, but the bells and whistles of this song that I just described carried them through.  I'm not sure how well this song/video would translate to an international audience, but anyone who does enjoy international music would probably have fun with this one.  :)